Consumer products are developed in difficult conditions: there is a tension between the increasing expectations of the end user, the responsibilities of a brand and the rigorous constraints on budget. Market leading products result from innovation. At TTP we know how to deliver innovation with manufacturing cost savings, without compromising time-to-market. From power tools, to hair care, to chocolate bars, TTP brings a fast-track route to market leading products.
TTP presented Black and Decker with a creative solution for a jigsaw with blades that could be swapped simply, without the need for additional tools.
Logistics and supply chain imperatives meant that their own range of blades could not be modified. And so the real challenge was to create and prove a new mechanism for the jigsaw that could be implemented quickly, without adding significant cost to the product or modifying the blades.
Within the space of a few months we worked with Black and Decker’s engineering leadership to develop the solution before testing and proving the safety and reliability of the mechanism.
Our innovation was to add a simple torsion spring lock. No new feature or indentation was needed in the blade, and through sourcing components from China very little cost was added to the product. Black and Decker then created the feature-brand “Superlok™” to be prominently displayed on the product and packaging.
TTP delivered enormous value for the Black and Decker brand in a very short timeframe without distracting its in-house design team. The Superlok™ jigsaw is just one of a range of hand tools TTP has worked on for Black and Decker.
Black and Decker’s ‘OPP’ drill range upgraded.
20% increase in power output.
10% reduction in cost.
8 months to mass production.
PerfectDraft is a patented system designed to provide the consumer with chilled, draft-quality beer in their own home. InBev, the world’s leading brewer, partnered with TTP to realise this new product as we had the capability to take on every aspect of the product and consumable development. From business planning to engineering and manufacturer selection, we complemented InBev’s own marketing and brewing expertise.
TTP designed and developed the PerfectDraft system from concept through to product launch — and beyond. An in-depth thermal and flow analysis was carried out at the start of the project to optimise cooling power and rate. This was followed by a detailed design of every aspect of the product and the construction of fully functional prototypes.
Volume prototyping and consumer approval trials were completed with TTP and Philips working closely together to transfer the design to production. TTP also designed key stations of the keg filling line and helped optimise the novel filling process at InBev’s plants in Europe.
In parallel with the appliance development, TTP designed PerfectDraft’s low-cost keg system. The keg is constructed from reusable aluminium for a high-quality feel. It has a disposable inner lining and patented valve which allows the user to pour beer on demand yet protects from oxygen ingress.
In addition, a disposable beer line was designed which controls the dispense rate and prevents in-glass foaming, removing any requirement to clean the beer line.
With this exceptionally strong capability in communications, we have taken a leadership position in many of the emerging standards and technologies, such as in digital broadcast, where TTP developed the leading chipset for digital broadcast radio (DAB) receivers.
With our chipset, manufacturers have a fast-track route to market for DAB products. The TTP reference design is low cost, small and has low power consumption, and is therefore ideally suited to a broad range of portable platforms such as the Roberts DAB radio range.
At the research stage, TTP developed innovative product features to meet European user needs. This work underpinned a targeted marketing strategy and business plan for Toro, which we validated via a series of focus groups in the UK, France and Germany.
TTP then designed four new mower models for Toro, working with their existing motor platforms. A single team delivered these products to the market within six months of each other. TTP carried out every aspect of detailed design, prototyping, endurance and performance testing, working with both plastic injection moulding and steel pressing toolmakers across three EU countries. This entailed tooling specification, build, trials and transfer to local mould shops.
Following the decision to manufacture in Eastern Europe, TTP provided on-site support during tooling and assembly process engineering, pilot production and full production ramp-up.
Unique grass recycling function.
Easily adjustable and comfortable handles.
Ergonomic foldaway system for easy storage.
Single-point height of cut system.
TTP provided a turnkey development of Toro's European mower range from scratch, achieving performance and cost targets and regulatory standards compliance.
Hopefully these case studies have shown you just a little of what a collaboration with TTP can achieve, from the creation of powerful and ground-breaking new products and solutions, through to their development and manufacture.
We believe it’s a uniquely visionary approach to Consumer Products that can help our partners harness – and commercialise – the power of a great idea.
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