Repeatedly meeting challenging bill of materials (BOM) and performance targets on very short development timescales, TTP kept Dymo’s product range ahead of competition.
As Dymo’s business in electronic labelling grew, our role adapted to complement Dymo’s world-class in-house capabilities and resources.
TTP helped Dymo enter electronic labelling by evaluating manufacturing partners and print technology vendors before going on to design, develop and transfer a complete range of products to manufacture.
Working alongside Dymo’s engineering, marketing, and manufacturing specialists, TTP has identified innovative new product formats and features, creating an extensive family of patents to protect Dymo’s investment, while consistently delivering products which are cheaper to manufacture and technically more advanced than those of Dymo’s competitors.
One such product was the Letratag. This set the benchmark for cost-efficient digital printer design by combining innovative direct thermal label tape with a custom printhead and novel power supply architecture. Letratag has sold millions of units and continues to do so many years after its introduction.
TTP has created a full range of electronic label printers for office and consumer use for the Dymo brand, with millions sold across the world.
As Dymo’s business has grown it has made acquisitions and changed ownership. Throughout this life cycle we worked with Dymo’s senior management to add value through innovation, technology introduction and product development projects.