Deep Tech

Toro lawnmowers

When Toro (the leading US maker of lawn care products) decided to enter the European lawnmower market, it chose to develop an entirely new product range.



Toro partnered TTP for a turnkey product development service spanning market research; concept generation; feasibility analysis and testing; engineering design and development; and transfer to manufacture.

At the research stage, we developed innovative product features to meet European user needs. This work underpinned a targeted marketing strategy and business plan for Toro, which we validated via a series of focus groups in the UK, France and Germany.

We then designed four new mower models for Toro, working with their existing motor platforms. A single team delivered these products to the market within six months of each other. We carried out every aspect of detailed design, prototyping, endurance and performance testing, working with both plastic injection moulding and steel pressing toolmakers across three EU countries. This entailed tooling specification, build, trials and transfer to local mould shops.

Following the decision to manufacture in Eastern Europe, we provided on-site support during tooling and assembly process engineering, pilot production and full production ramp-up.

TTP provided a turnkey development of Toro’s European mower range from scratch, achieving performance and cost targets and regulatory standards compliance.

Product Highlights

  • Unique grass recycling function
  • Easily adjustable and comfortable handles
  • Ergonomic foldaway system for easy storage
  • Single-point height of cut system
Toro Cut