Navigating the complex route to market in biosensors and continuous glucose monitoring devices

In this video, Dr. James Gooch, Head of Business Development for Biosensing at TTP, shares insights into the complex journey of bringing sensor-embedded medical devices to market. He highlights the dual pressures faced by both start-ups and large MedTech companies - balancing tight timelines, limited bandwidth, and regulatory complexity - while navigating difficult trade-offs. TTP acts as a technically rigorous extension of internal teams, helping clients accelerate development without compromising on quality. By identifying high-risk areas early and applying deep domain expertise alongside agile methods such as in silico modelling, rapid prototyping, and automated in vitro testing, TTP enables faster, more reliable product development, especially in fast-evolving areas like continuous glucose monitoring.